It’s Alive! Or it should be…
Creating a living, breathing brand isn’t something you can rely simply on a great graphic artist or advertising agency to do for you. Sure each of those players has a part in the grand scheme of things, but you, the business owner, the employee, the manager, the leader has to find a way to bring your brand to life each and every day.
In a former position, I had the opportunity to work with a great agency (MARC USA) on a re-branding project. From their dynamic team I learned the concept of making sure that your brand embraces three primary categories: Personality, Benefits and Difference.
It’s incorporating these three elements into each and every communications piece, message, speech, website etc. that allows for complete integration of your brand. I know I’ve posted about brand integration before, and I probably will again. But it’s only because it is so vitally important to being an authentic communicator, which I firmly believe translates into a stronger customer base and greater top-of-mind awareness.
So what are you doing that integrates the personality of your company, the benefits of your company and the point of differentiation of your company in what you’re doing today. I’m serious. What are you doing today? How are you communicating these important traits. Do you know what they are? If not, take some time - at least 30 minutes to put your mind to it. You’ll be surprised what you might find.
Where oh where has the PR Chick been?
In my estimation, there’s nothing worse in branding and communication than a stagnate website. So where the heck have I been? In a whirlwind of life and business changes, that’s where!
As we prepare to move in to 2008, Vibrant PR will continue to exist my dearies! Hooray! I will be available for consultations and creative strategy sessions primarily, as I focus full-time resources with another company.