Cool Breeze
This morning there is a cool breeze blowing and it is so refreshing. It’s been hot, muggy and practically stagnate around here lately.
This morning’s cool breeze got me thinking, so I asked myself, “How can I freshen up my work?” It’s important to me and I think it should be important to any company in their communications, to stay fresh. So as I’m preparing this morning to start a new project I pulled out Roger vonOech’s Creative Whack Pack and selected two cards at random.
So today’s whacks are “Combine Ideas” and “Take a Whack At It”. The first is taking an objective look at the topic and see what is a different idea that I can combine with it. This reminds me of some signs my husband and I recently saw in Fort Worth that read as if it were “Charlie’s Discount Liquor and Gun Range”. It happened to be two different establishments, but the signs didn’t read that way. We got a big kick out of coming up with other oddly matched businesses. The example that von Oech uses is that Gutenberg combined the wine press and the coin punch to create moveable type and the printing press. So for this project at hand, I’m going to have to sit back for a few moments to consider a unique pairing for a great press release headline. Good whack!
The second one, “Take a Whack At It” is one I should probably carry plastered to my forehead. The primary point is you can’t hit a home run unless you step up to the plate. As a baseball fan that grew up on the diamond I’ve heard plenty of analogies to life from this sport and I don’t think one rings more true.
So my lessons learned from these two whacks? I’m going to take 5 minutes to brainstorm unique juxtapositions for this client and then I’m just going to start writing.
Now I ask you fair reader. What have you been mulling over for too long that you just need to take a whack at?
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