Holy Cannoli Batman!
I have readers! You are out there. According to my web analytics there are actually about 45 live human beings that have tapped into the Vibrant Blog. Woohoo!
Okay, so sure, there are blogs out there that generate thousands of readers, but we’ll get there. Going through the data I was sincerely surprised to see some unique referral patterns and sites. It got me thinking…I sure wish you could track traditional communication methods the way you can a website.
To my fellow PR chicks and fellas…just imagine it. Being able to guarantee that 85% of your target audience actually read the message you so artfully and patiently crafted. In fact, they spent an average of 2.76 minutes reading your letter and then forwarded it to another member of your target audience. (insert dramatic sigh)
But let’s face it, that’s why the digital realm is so freakin’ attractive. You can track email newsletters, website visitors, promotional code deployment and so much more. Of course, with the thrill of instantaneous data comes the responsibility of cautious reporting.
You have got to be smart when communicating the results you track in the digital age. I can’t stress enough how important it is to set those goals ahead of time and agree upon them with the entire team that’s engaged in a project. I mean, I could be totally thrilled that one day I had 65 unique visitors to a special feature or offer on my website. But if those visitors happened to be generated from Kuwait because of a fluke search engine query, how thrilled should I be?
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Vibrant Resource: Web Analytics Association - These people know their stuff. They have a well-archived repository of webinars, articles and interviews. All written in (fairly) layman terms. Yeah!
Vibrant Challenge: Think about your website. No, really think about it. What is it out there for? What are you trying to communicate? What are you trying to do? Create at least one measurable objective for your site. Remember, objectives must contain clearly stated goals, include a time frame and a method for evaluation.
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