Vibrant Public Relations - What's Your Story!

Putting the cart before the horse

So often in business it’s easy for entrepreneurs to put the proverbial cart before the horse. When seeking to start marketing and promoting your company, organization or program I cannot emphasize enough how important it is to have clearly defined objectives and make a comprehensive list of elements of your business that need to be in place in order to achieve those objectives.

For example, don’t order those business cards before you have your website domain registered. Don’t register the domain name until you’ve developed a solid branding plan for your business. The benefits of fully developing a plan before you start your public relations or marketing efforts (of any kind) are immeasurable.

In the weeks ahead I’ll be blogging about important things business owners and managers need to consider relative to their branding, marketing and public relations efforts. Hope you’ll stop back in and share your ideas and experiences.

TRD